Press Release: McCauley Trailers Launch New MAC Brand

Commercial and agricultural trailer manufacturer McCauley Trailers Ltd has recently launched a new brand identity in order to better position itself within the European trailer market. The move also comes as a result of the company's acquisition of commercial trailer manufacturer Slemish Trailers in 2009.

 

Having been established in 1955 McCauley Trailers Ltd initially produced trailers for the home markets in the UK and Ireland. An eagerness to grow assured the company now has an international market presence in more than 16 countries; with a growing list of distributors spanning Europe and further plans to expand into France and Germany in the coming months.

 

McCauley Trailers Ltd manufacture its trailers for both home and export markets under two brand names; McCauley for its agricultural range and MAC for its commercial range. As part of the rebrand, the decision has been made to unify its agricultural and commercial products within the European market under the MAC brand with a unique new identity that incorporates the strength associated with the MAC brand and the red allied with McCauley Trailers Ltd. In the interim period the company's agricultural trailers will continue to be branded as ‘McCauley' in its home markets.

 

Jonathan Hanna, Operations Manager commented: "The recent rebrand of our MAC brand is monumental as it demonstrates as a company we are moving forward. After more than 55 years manufacturing McCauley branded trailers, it goes without saying this was not an easy decision, however, we have found our European customers prefer a single branded supplier. We are still the same company but with a new visual identity, when our customers purchase a MAC Trailer they will still be dealing with McCauley Trailers Ltd.”

 

The rebrand has resulted from the company's recent growth and subsequent need to readdress its product offering. Feedback from European distributors also found the MAC brand to be better received than McCauley in export markets. Therefore, it is anticipated the rebrand will better position McCauley Trailers Ltd throughout Europe.

 

Assumpta O'Neill, Marketing Coordinator at McCauley Trailers continues: "The new logo and image revamp represents an important phase in the company's growth and represents our move forward as an international business with a strong and clear international image. Today, McCauley Trailers Ltd is one of the fastest growing trailer manufacturers in Europe, producing one of the widest ranges of trailers for the transportation of plant and machinery. Through the rebrand we have applied a new structure to our product offering and have made it simpler for our customers to understand what we stand for.”

 

The rebrand takes effect immediately and is currently being rolled out across the company. The new look MAC logo will be supported by corporate branding throughout all levels of the business starting with the launch of a new website which is available at: www.mccauleys.co.uk